Are you part of the 3-Pack?
Unless you have been in a cave these past few years, you will have no doubt seen that on many Google Searches that involve a location – a map features in the search results.
Beneath the map are now 3 (although in the past there was as many as 7) businesses that Google has chosen to feature. These are known as the 3-Pack.
Why You Need Local SEO.
Appearing in the 3-Pack has it’s advantages (other than looking cool!). With the increase in web access from mobile devices, prominent positions on Local Searches are resulting in lots of business.
Statistically, 75% of those who search locally for something will VISIT a business the same day – particularly useful if you are in retail.
If that wasn’t enough, appearing in the 3-Pack offers good odds in your favour. Here are the stats; 94% of searches with a location included include a map.
In a recent study – 44% of people clicked a business which appeared in a map – compared to 29% who clicked on a result in the “organic” listings.
If you are a local business – you should really be looking for Local SEO Services from the get-go.
What are the main differences between local SEO and regular SEO?
Local SEO and Regular Google SEO services are different but both have massive pros and cons. Here are some of the key differences between the two which might help you decide which could be best for you.
Local SEO Services
Optimising your business
With Local SEO Services it is all about demonstrating the relevance of your business to your location(s).
You must have a bricks 'n' mortar address
Your business must have a physical address you must be willing to put online. A P.O.Box can’t be used.
Well obviously, if you are looking for clients in your local area, Local SEO can be a much more viable option.
Greater emphasis on reviews
Customer reviews are one of the key ingredients to a good position on the 3-Pack list – for fairly obvious reasons.
Less expensive than SEO
There is less to do than “Organic” SEO so the cost of Local SEO is usually more palatable than full SEO campaigns.
“Organic” SEO Services
Optimising your website
Involves lots of research into keywords, competitors and work within the actual website to show relevance to certain phrases.
Your location is largely irrelevant
If you do not wish to disclose your business address, or use a P.O.Box address, Organic SEO may be a better option.
Local and non-local clients
SEO can target either local or non-local clients – although for local traffic, the 3-Pack normally appears above the organic listings.
Greater emphasis on links
When it comes to SEO, links from credible sources to your content are still the main “marker” of quality.
Generally more expensive
Organic SEO usually involves much more work, but it does potentially offer more opportunities over more searches.
What Our Customers Say
Getting In Touch
If you need help with boosting your local SEO, then I am your man. Call me, Steve, on 07969 333344.
I am a busy chap, so often the best way to get hold of me is by using the contact form and I will contact you back as soon as possible.
Feel free to ask us any questions you wish – in relation to our Local SEO Services of course! We like to help wherever we can and be as transparent as possible to help you get as clearer picture as possible.
Thanks for your time!